André Koegler - MOUNTVENTURES GmbH

General information

As a consultant, speaker and technical author, I currently support advertisers, publishers and agencies in performance and affiliate marketing. The core topic is the measurement and attribution of online transactions along the customer journey of the end consumer in the context of current data protection and browser regulations.

The goal is to achieve the highest possible consent conversion in conjunction with the highest possible tracking accuracy in order to be able to attribute transactions and user actions as accurately as possible to marketing activities.

As a speaker at various events and author of various publications, I focus on tracking topics related to data protection law and am actively involved in the Bundesverband Digitale Wirtschaft (BVDW) e.V. for the industry. Since 2021 as chairman of the affiliate marketing focus group.

In total, I have more than 20 years of experience in affiliate and performance marketing. Before my current position already as Managing Partner and VP Product & Technology at TRG (The Reach Group) and as Managing Director of the performance marketing provider ad-cons. Since 2019 I pass on my knowledge and experience as a lecturer to students.

Company offers

André Koegler | Performance Consultant | Audits, Beratungsleistungen sowie Unterstützung bei der Integration und der Optimierung, Workshops, Seminare und Schulungen für Tracking, Attribution, Datenschutz und Consent Themen im Performance- und Affiliate-Marketing

Audits, Strategieentwicklung und technische Beratung sowie Qualitätssicherung im Performance- und Affiliate-Marketing

Audits, Beratungsleistungen sowie Unterstützung bei der Integration und der Optimierung von Tracking und Attribution im Performance- und Affiliate-Marketing

Audits, Beratungsleistungen sowie Unterstützung bei der Integration und der Optimierung von Datenschutz- und Consent-Elementen im Performance- und Affiliate-Marketing

Workshops, Seminare und Schulungen für Tracking, Attribution, Datenschutz und Consent Themen im Performance- und Affiliate-Marketing