Simply Fresh

General information

ABOUT SIMPLYFRESH
SimplyFresh is an upmarket grocery store concept focusing on local and best of British products anchored by an organic healthy range of food. The stores also include a core range of branded grocery lines so we can cater for all types of consumers.
SimplyFresh was born out of a shared desire to want something better! A better product, a better price, a better community and better retailers who care about their customers and the community in which they trade.

OUR MISSION
The mission of SimplyFresh is to provide communities with a combination of quality, authentic grocery items and prepared foods, with good service and a pleasant atmosphere and the warm feel of an Old-World convenience store our store motto is, "your neighborhood store".
The healthy and local foods market is booming across the country and consumers are looking for quality food coupled with a quality shopping experience. As the UK market shifts more towards smaller stores and shopping little and often we are ideally placed to service local communities.
By making alliances with local and organic suppliers, as well as stocking a range of national brands, SimplyFresh gives customers a combination of "shopping local" and a wide gourmet selection previously unavailable in this highly populated area. For communities, SimplyFresh offers a more convenient and appealing option than what is currently available in the market place.

OUR STANDARDS
We buy a large per cent of our fruit and vegetables from local growers, much of which arrives within one or two days of harvesting.
Quality control is the hallmark of our fastidious veg team. To ensure a good-value, delicious and fresh-looking produce section, we rely on correct storage methods, rotation, tasting (especially fruit), and reducing prices to shift sub-standard produce. In addition, with a high-quality range and no need to differentiate between organic and non-organic, we can sell our fresh produce unpackaged. Customers can buy exactly what they need, save on waste and packaging, and by handling loose produce, they see, feel and smell its freshness.